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Data vs Creativity

Data vs Creativity

Introduction Discussions at the crossroads of innovation and analytics have been sparked by the data vs. creativity argument, which has spread like wildfire across many different subject areas. The conflict between the traditional value of creativity and the...

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Regardless of the changes that come with technology, we know that at the core consumer behavior has been the same since the beginning of time. Even if the path looks different through change, consumers will always follow the worn pathways of the Buyer’s Journey.

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