Make your buyer’s journey the easiest journey ever
Understanding your job title is not your offer
As a service business this is where you can shine. At first glance you might not be offering a service that is considered “new” or “exciting” but at Helios we would encourage you to look at it from another angle. Most importantly though, online, your job title is not your offer.
Make the right first impression
This is a much more subjective goal but important nonetheless. This is something that can take deep thought. We encourage our clients to really sit and imagine how they want their brand to be perceived by people for the first time. However you’re aiming to be perceived it should be inline with your company’s culture. This benefits everyone involved, you and your potential Dream Clients. As the saying goes, like attracts like. By perfecting your brand’s first impression you will begin attracting the type of clients that are a dream to work with!
Once you have caught their attention you need a “Call To Action” CTA’s as they are often referred, are absolutely critical! Now that you have them engaged it is time to move your potential Dream Client along the next step of the Buyer’s Journey. The next step is completely dependent on where someone is in the process and what piece of content they are seeing.
No matter what stage in the Buyer’s Journey your potential Dream Client is, make sure there is always a call to action. Assume that if you don’t point out the next step that they will disengage immediately from your content or website. Missing opportunities due to not having a CTA is unacceptable in any marketing plan.
Relationship building that leads to trust
Get ready to fly over the competition
Focus on the unique benefits of your offer
Whether you are creating content for social media or making a video for your About page, keep the center of attention on your potential Dream Clients. Here are some example questions you can ask yourself to get the ball rolling.
- What does your company do for your clients that makes their lives easier day to day?
- What sets you and your service apart from competitors?
- Why is it better overall for your clients lives to work with your company?
When creating relationship building content be sure to focus on them and highlight how your expertise can benefit them. The best way to build relationships with people online is to help them.
When you highlight your expertise in your content while also inviting your Dream Clients to venture into your Buyer’s Journey; they will see the massive value you can bring to them and they will be dying to work with you – not the other way around.
Start conquering your industry today!
So you may be wondering what exactly we do and why we’ve been giving this extremely impactful, and frankly expensive, information away for free?
Well, to be blunt we want you to hire Helios so we can fill your Buyers Journey pathway with nothing but potential Dream Clients! If that is something you are interested in, head over to our “How We Win” page – There we show you how your competition keeps their conversion wheel spinning and how you can too! We’re here to sell our services, not courses or software so there isn’t going to be any hidden upsell. Get ready to Conquer Your Industry with Helios!