DOMINATE THE RACE FOR DREAM CLIENTS
1. The heart of relationship building
More often than not companies and brands will go above and beyond trying to get attention for their brand but once they have it they don’t have the goods to really capitalize. Or worse they really do have the goods but the audience doesn’t believe them.
Brands and companies have to build trust with their customers just like people do with one another. I am sure there are brands out there that you feel more of a connection to than others. The more effectively you can create that connection with your potential Dream Clients the better your marketing plan performs.
2. How to sell without selling
Because of the advancement of the internet, over the last few years businesses have been able to really focus on relationship building in a very profitable way. With the internet you can be promoting and selling your brand 24/7 365 days a year.
When you’re making smart content and driving traffic to your website people are beginning to become familiar with your brand. The more familiar they become the more likely they are to buy, it really is that simple!
We are going to bring in our last two business owners of the day. Adam and Phil.
Adam understands that building a website that converts gives him the ability to be building relationships and gaining new clients literally in his sleep.
Now let’s have a look at Phil. Don’t judge his outburst too harshly, we’ve all been there. But he could be doing things much better! Phil’s biggest problem is that he is still trying to fill his calendar with tiresome, beaten down methods. There just isn’t enough time in the day for Phil to reach half as many people as Adam can.
No one is breaking down Phil’s door to get a meeting with him while he’s sleeping because his potential Dream Clients don’t even know he exists. If they do know about his services he has failed to make a lasting connection.
So the question is how do you make that connection?
You have to make your messaging about them!
3. Make your message about your dream client
If you need a place to start, focus on the unique benefits of your service, not the features. When someone is becoming introduced to your brand they want to be seduced, not bogged down with technical vocab words.
Escape the pain of bad branding
This is definitely a GREAT start to a marketing plan. But if your plan doesn’t successfully take your Dream Clients through a Buyer’s Journey that ends with them becoming new clients, your plan won’t work.
There are many ways to explain the “Buyer’s Journey” at Helios we take it in 3 steps
Attention that leads to curiosity
Relationship building that leads to trust
Conversions aimed at Dream Clients